About

I’m a Brand Strategist and Media Designer.

I’m husband to my lovely wife, Joie, and proud father to our 5 kiddos. I grew up home educated in the midwest, traveled much of the eastern US with my family as a youngster and much of the western US in my early 20’s. I’ve had the opportunity to get to Canada, Mexico, Egypt, Germany, and Israel.

I grew up with free reign of my family’s DV tape home video camera, shooting funny movies and animating shorts and stop motion videos with my sisters and best friends. I got a few photography certifications right out of highschool and then I briefly attended IWU and studied design and alternative process photography there… which I absolutely loved, it being one of the only schools left with fully functioning dark rooms at the time.

I worked part-time as an interiors and architectural photographer, traveling regularly through the western U.S., and the other half of my time spent building portrait and video freelancing. As our family grew, I took a position with a faith-based non-profit as their creative director for 3 years. Then, with the help of a friend and mentor and my dad, simultaneously launched Reformer House and started work as VP of Productions at Sextons Creek Productions. We grew the productions division over the period of 4 years and then I moved over to Reformer House full-time in 2020.

I’ve been blessed with many opportunities to work with my friends and make new things. I’ve taught design classes alongside my wife, been able to teach all kinds of workshops, and created fun projects with my people at Sextons Creek Productions, Reformer House, and developed projects like film panoramas (stitching pans from movies), Company Name (an anti-brand project), goodkin (in the height of the good movements in 2016, sold in 2018), and arcplot (a database for comparing the narrative structures in movies).

I am obsessed with story. I love visual storytelling. I’m also still infatuated with film and alternative process photography. I’ve been diagnosed with the typographical diseases of both Typochondria and Typophilia. Yes, I am a “type nerd” (though I sensor most of my thoughts on this topics as not to bore my friends…)

Even though I have attended some trade schools and universities, I’m mostly self-taught. I’ve done my best not to discriminate towards particular methods of education since I know everyone has a different style that works for them. But, I love environments where learning is happening and I really enjoy searching for inspiring things.

I study theology in my spare time. I play the cello. I want to be a blacksmith some day. I think that just about covers it. But hey, just in case I missed anything, if you have any questions or would like to start a conversation, drop me a line at: wm.smith.3@gmail.com. I’d love to hear from you.