YARN | a story coaching series

I’m unleashing a story coaching series in 5 parts. I’m calling this series YARN.

What is story coaching?

We all tell ourselves a story. In this story, ideas ebb and flow and reinforce themes like why we are the kind of person we think we are, what kinds of roles those closest to us inhabit, and why we are met with success or failure. By becoming more aware of what themes are repeating in your story and by developing an understanding of a few basic story structures, you can gain new influence over your narrative.

To Make Sense Of

At their simplest, stories are tools we use to make sense of our experience. We often do this subconsciously. Individual experiences can be meaningful, but by stringing them together in a particular order, they can provide new meaning we previously couldn’t see. By intentionally ordering our experiences, we can tell ourselves powerful, truthful stories instead of ones that feed a false narrative.


It’s a part of our nature to view ourselves as the hero of our own story. But there are many other characters that can contribute themes and meaning to a story. A guide can give the hero a vision for the future or tools for success. A villain often shares similar motivations as a hero, but sets different objectives and exhibits different behaviors (the “shadowside” of the hero).

Status Quo

Status quo is called the Thesis in a story. This includes your current ideas about who you are, what the world is like, your relationships, and what makes you valuable. Some of us can begin to feel stuck in the status quo. One day, you see a small thread sticking out from under the wall. You’re tempted to give it a little tug… will it just break off, or will something unravel? It’s a way of testing your assumptions to see how solid they really are.


Rhythm is one of the most powerful forces in nature. Think of the way a stone can be carved with a simple drip of water repeating slowly over time. Our lives take on natural rhythms. The more these rhythms repeat, the more we recognize themes surfacing. We aren’t powerless to resist these habits, nor do we have to wrestle them into submission. There are ways to embrace the flow of its movement that lead to enjoyment and freedom.

The full YARN package is valued at $300, but because I’m still completing my coaching certification through Lark’s Song supervisions, I’m offering it to the first 3 people that sign up for $200. Sign up below if you’d like to get started, or email me at wm.smith.3@gmail.com if you have any questions.

The 5 parts of the series include:

– a discovery session where I’ll learn about you and we’ll design an alliance together. (1 hour)

– 3 sessions of story coaching (45 minutes each)

– a finale session (1 hour)

Through this series we’ll work together to help your stories achieve their highest calling, which is transformation.

If you’re not sure what coaching is or whether or not you would benefit, let me know. We can set up a free 15 minute sample session.

Lark’s Song Coaching & Systems: Will’s Perspective

Hey! Lark’s Song featured one of my onsite experiences on their website. I registered for the coach training program this last year. It has been a whirlwind, hard, good, and enriching. I’m still working on a few more of the requirements, but I’ve been through enough of the program that I can I highly recommend it to you. Here’s an excerpts from the piece:

“On February 1st and 2nd, the Cohort 11 of the LSCC training program participated in the fourth onsite: Coaching & Systems. This onsite focused on teaching the techniques and skills needed to coach a group or organization to reach their goals and develop their potential.”

“In addition to his personal relationships, Will explained that he would use the knowledge he gained at the onsite with colleagues and employees, as well as other companies to help them understand their purpose, mission, and voice. He explained, ‘I am a part of a lot of systems and every time we covered content it directly affected every system that I’m a part of.'”

“He believes that this kind of community is sometimes a space that you find, but may also be a space that you need to create. Will described the cohort as “‘a community that encourages authenticity and encourages being your whole self, being all in, being present.'”

You can check out the whole thing or read more from others who’ve gone through the program, or about any of their other 100 grand initiatives: https://www.larkssong.com/blog


The tagline for GoodKin is “A Celebration of Good”.

It’s a story website. It’s also something I’ve been working on with friends for a while and we’re excited to finally make it public. We thought, what better day to launch this project than the day we give thanks for all the good things in our lives? (originally launched on Thanksgiving)

Excerpt from the about page: “Using a collection of feeds from positive resources on design, common good, entertainment, and intellectual stimulation, we choose pieces to share with you that will encourage you to make positive connections and continue to grow. We intentionally avoid messy news stories and depressing topics. We’re not blind optimists and we know those things can’t be ignored, but you can certainly find those things from other sources.”

These are some of my favorite stories so far:

It’s still a baby, but the best way you could help us grow is to spread around any of the links you most enjoy with your friends. More traffic allows us to do more with the 20% of revenue we give away to good causes and also helps us to generate content that is more relevant for you. Enjoy!

Reformer House

Reformer House is a Co-working space I’ve been working on with my dad Bill and my friend Dale for the last two years or so. We just officially opened and processed our first membership on the 500th Anniversary of the Reformation (October 31st, 2017).

We’ve already filled the majority of our spots, but if you’re looking for a community of creatives to challenge your work and resources to give you freedom, you should check out https://www.reformer.house to get one of our last four memberships.


A Community that owns the work it does and does the work its passionate about.

We encourage people to build their work around their life calling and to do it in open community with each other.

We challenge the traditional environment corporations have developed for productivity and efficiency.

We believe your passion project should be your life project. We provide the support and resources you need to pursue that future and to experience it with people like you, learning, growing, and giving.

Sextons Creek Productions

I started working for Sextons Creek this Spring as the VP of Productions. It’s been an exciting time of growth and development. We grew from a 4 person team this April to working with 7 staff, a few close associates, and many friends and mentors in the industry by the end of this year.


We opened our primary offices and studio 20 minutes from downtown and had a great turnout at an Open House we held this October celebrating our new facilities.

We’re hitting the ground running this January and we’re prepared to launch a few new projects in 2018. Send me a note if you’d like to learn more or are interested in working with our productions division.

Thanks to many close friends and family who’ve been so supportive in this time of transition and professional growth for me and for us. It means so much.