The Overdorf family immigrated from Germany to the Carolina’s in the mid 1800’s, then moved up towards Indiana nearer the end of the century. They acquired a large amount of swampland in central Indiana called, “Devil’s Den”, which they drained and turned into fertile farm land.

Today, the Overdorf family is still farming and the Tipton Highschool’s football team is named after the area: The Blue Devils.

I got the chance to work with Randy Overdorf on branding and a website for his 20 + years running, central Indiana, carpet cleaning business for the last few months. Because it is a family run business, it was an exciting challenge and pleasure to find just the right look to match his German heritage and fit with the simplicity of his “business card” website.

The site is live now, go to www.overdorfandsons to check it out.

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