The Why Workshop

This workshop is all about gaining perspective on what the experiences you create for your clients communicate about your identity and relationships. I’ll help you discover the characteristics uniquely created in you and the beliefs uniquely important to you: your strengths and values. But don’t worry! You won’t be left in the land of strategic thinking forever. We’ll also introduce you to the impact your strengths and values have on the world around you and the transformation your brand is meant to generate for your audience.
We’ll help you identify yourself, your audience, and their climax of success in a classic story arc. We’ll also give you the tools to identify your unique promise to them so that you can build a trustworthy environment for shared experiences.
Much of the workshop will be catered to the needs of those attending. Bring a well rested mind ready for an unique view of the world around us.

This workshop was created to be paired with “HOW?”

The How Workshop

In this sequel to the “WHY?” workshop, we’re going to get our hands dirty. You’ve discovered your strengths and values and why they are so important to impact transformational change in the world around you, as well as who you are in relationship to your audience. But when it comes time to interact with them, how do you make it all work?
This workshop is centered around the creation of a visual hierarchy for your values and an introduction to brand experience. We’ll begin with a basic style guide introduction which will utilize your values to make graphic standards. These standards will be used to achieve unity and consistency when communicating with your audience.
We will teach you how to keep your unique promise in practical ways and how to evaluate the response of your audience to keep your promises even better.

This workshop was created to be paired with “WHY?”

Marketing Values with Emotional Intelligence

Studies are showing us that the 2015 customer is tired of traditional advertising. So much so, that 75% don’t believe that companies are even telling the truth in their advertisements! When surveyed only 4 percent of Americans think the marketing industry behaves with integrity, and nearly half say they don’t trust any news sources.

89% of our audience believes companies ought to be achieving their goals while improving society and the environment. I want to help you keep your line of communication open with your audience so you can talk about what really matters: your shared values. I think that’s the very bedrock of a transparent market.

I’ll be debating the traditional approach to rational advertising and the agenda of marketing people’s wants by exploring the strategies of companies like Apple and the advertising case studies of companies like John Lewis. We’ll draw your attention away from products and services and combat these approaches by paying attention to the needs of our audience, one that appeals to their emotional intelligence by citing the success of visual storytelling campaigns from Chipotle, Coca-Cola, and Sainsbury.

When we’re finished, I’m confident you’ll begin approaching your audience with humility as peers. I’ll promise you that they will value those interactions a great deal more than another unwanted sales pitch.